The letting’s market has dramatically changed in the last five years and it is now even more important to get the marketing absolutely correct in order to achieve your premium rental income. Over 92% of all property enquiries come through the internet so your property has to be advertised in the correct way and from the day it hits the market. There are many different aspects to this and if it is not done correctly you will not generate the best possible price.
We advertise on all the major property websites including Rightmove, Zoopla, Prime Location and also a few niche websites too. Your property will not get better exposure anywhere else! Harringtons are also very proud to be the grandstand sponsors at Brighton Racecourse which gives us great exposure across the City and allows us to host events where we will actively promote your property.
It is very important to get the advertising correct on these websites, figures from Rightmove say that 70% of enquiries come within the first week of hitting the website so it is vital to get the first advertising correct. We have invested heavily in photography to make sure that our staff are professionally trained photographers. This allows us to get better photos than every other agent. Rightmove figures show that properties with professional photographs get 55% more enquiries than properties without.
We have created an “open day” in the lettings industry which ensures that we have multiple viewings on one day when your property first becomes available. This gives us an unrivalled edge over other agents and ensures multiple viewings on one visit. This ensures competition between tenants not only to have the property let quickly but we can choose the best tenant for your property.
Harringtons extra advertising services
We have paid for premium listings and featured properties on Rightmove. Current figures show that premium listings get 34% more enquiries and featured properties get an extra 22%. This all makes a difference and gets your property let quicker for you. We invest heavily in our marketing where a lot of other letting agents don’t.